PRUDENTIAL IS YOUR SAFE WORD
Playing House
Client: Prudential
Print, Radio, & Social
CW: Cooper Lippert | AD: Luke Lindsey, Davis Amis
Homeownership feels like a fantasy for many Millennials and Gen Zeds, but what if we could use make-believe to make it more real? Roleplaying—from D&D to kink—is having a pop culture moment. So, let’s get these future homeowners committed to the bit by letting them explore some of their wildest homeownership scenarios.
Radio
SPOT 1: Open House
SFX: Elevator door bell rings: doors close
WOMAN: Oh my god I can’t believe we’re really doing this.
MAN: I’m so nervous—what if they can tell
WOMAN: Nobody’s going to know. Now tell me who you are again.
MAN: *gulps* I’m Claude Van Nile. I’m a self-made millionaire who leveraged his personal brand after the Met bought my sneaker collection.
WOMAN: And I’m Lucille Daventhorp, heiress to the vast Daventhorp Rollerblade fortune.
MAN: Rollerblades?
WOMAN: Don’t yuck my yum.
SFX: Elevator door dings; doors open
REAL ESTATE AGENT: Hello! Welcome to the open house.
WOMAN (in british accent): Ms. Daventhorp. And this is my fiancé, Mr. Van Nile.
MAN (in vaguely european accent): charmed.
REAL ESTATE AGENT: Well feel free to look around and let me know if you have any questions about the place.
MAN: indubitably!
SFX: walking away
WOMAN *giggling*: we’re so bad!
MAN: I know!
VO: Play now. Own later. Visit prudential.com/playinghouse to explore immersive homeownership scenarios built for dreamers. Or call 1-800-OPN-HAUS to talk it out. Safeword: Prudential.
Socials
SPOT 2: Guilty Pleasure
SPEAKERS: Lionel lifted the pen above the page, the tip dripping wet. Clariel’s bodice heaved. “Surely you’re not going to approve my claim…it’s much to large!”
SFX: *in background*: keys jangling and door opening.
MAN: Hey honey! I’m home.
SFX: scrambling to turn the speakers off.
SPEAKERS: “that’s exactly right” Lionel said, his pen tip quivering with ink. All that water damage. None of it was your fault.”
SFX: speaker get softer. Walking up the hall.
MAN: how was your day at work? Did you finally–
SFX: speakers go all the way off. Someone getting up.
WOMAN: Hey baby! When did you get home?
MAN: what was that?
WOMAN: what was what?
MAN: You were listening again! Without me!
WOMAN: Lionel would never be this jealous!
MAN: Because Lionel is a saint!!!
VO: Play now. Own later. Visit prudential.com/playinghouse to explore immersive homeownership scenarios built for dreamers. Or call 1-800-OPN-HAUS to talk it out. Safeword: Prudential.
ads in the wild will beg the question: just what is Prudential up to?
