PRUDENTIAL IS YOUR SAFE WORD

Playing House

Client: Prudential

Print, Radio, & Social

CW: Cooper Lippert | AD: Luke Lindsey, Davis Amis

Homeownership feels like a fantasy for many Millennials and Gen Zeds, but what if we could use make-believe to make it more real? Roleplaying—from D&D to kink—is having a pop culture moment. So, let’s get these future homeowners committed to the bit by letting them explore some of their wildest homeownership scenarios.

Radio

SPOT 1: Open House

SFX: Elevator door bell rings: doors close

WOMAN: Oh my god I can’t believe we’re really doing this.

MAN: I’m so nervous—what if they can tell

WOMAN: Nobody’s going to know. Now tell me who you are again.

MAN: *gulps* I’m Claude Van Nile. I’m a self-made millionaire who leveraged his personal brand after the Met bought my sneaker collection.

WOMAN: And I’m Lucille Daventhorp, heiress to the vast Daventhorp Rollerblade fortune.

MAN: Rollerblades?

WOMAN: Don’t yuck my yum.

SFX: Elevator door dings; doors open

REAL ESTATE AGENT: Hello! Welcome to the open house.

WOMAN (in british accent): Ms. Daventhorp. And this is my fiancé, Mr. Van Nile.

MAN (in vaguely european accent): charmed.

REAL ESTATE AGENT: Well feel free to look around and let me know if you have any questions about the place.

MAN: indubitably!

SFX: walking away

WOMAN *giggling*: we’re so bad!

MAN: I know!

VO: Play now. Own later. Visit prudential.com/playinghouse to explore immersive homeownership scenarios built for dreamers. Or call 1-800-OPN-HAUS to talk it out. Safeword: Prudential.

Socials

SPOT 2: Guilty Pleasure

SPEAKERS: Lionel lifted the pen above the page, the tip dripping wet. Clariel’s bodice heaved. “Surely you’re not going to approve my claim…it’s much to large!”

SFX: *in background*: keys jangling and door opening.

MAN: Hey honey! I’m home. 

SFX: scrambling to turn the speakers off.

SPEAKERS: “that’s exactly right” Lionel said, his pen tip quivering with ink. All that water damage. None of it was your fault.”

SFX: speaker get softer. Walking up the hall.

MAN: how was your day at work? Did you finally–

SFX: speakers go all the way off. Someone getting up.

WOMAN: Hey baby! When did you get home?

MAN: what was that?

WOMAN: what was what?

MAN: You were listening again! Without me!

WOMAN: Lionel would never be this jealous!

MAN: Because Lionel is a saint!!!

VO: Play now. Own later. Visit prudential.com/playinghouse to explore immersive homeownership scenarios built for dreamers. Or call 1-800-OPN-HAUS to talk it out. Safeword: Prudential.

Print

ads in the wild will beg the question: just what is Prudential up to?

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