WatchWords
Client: Monotype
360º Campaign
CW: Cooper Lippert & Stacey Arnaiz :: AD Miller Ann Davis & Luke Lindsey
A visual vocabulary for assessing a source’s credibility.
We all have design bias. But what if we could harness that bias to help distinguish reliable from unreliable internet sources?
Case Study
See Through Design
Fontsetter
Set custom fonts to signify spam, news, misinformation, and more.
Wordsworth
Use variable font technology alongside AI to detect misleading language.
Socials
Out of Homes
more...
Read Between the Lines
Completed Monotype: WatchWords