Own Every Word
Client: Audible
Digital & Print
CW: Cooper Lippert || AD: Elinor Kelly
Mispronunciation affects us all, from natives to new learners.
But how can we let people know there’s a tool they’re already using to combat mumbled and mangled sentences? Hearing a word creates a stronger association than reading alone. So whenever you listen to Audible, you improve your vocabulary, recall, and contextual skills.
TikTok
With the rise in romantasy novels has come an equal surge of hard-to-say names. We’ll flock to Booktok to provide pronunciation cheat sheets for everyone’s favorite reads.
We’ll target fandoms and pop culture moments with carousels on IG, spotlighting some of the stories behind some of TV & Film’s biggest hits.
Social
Out of Homes
We’ll put helpful stickers up across America to help travelers with regional dialects and pronunciations.
Chrome Extension
Never be confused by a word online again. Download, highlight, and hear with the new Audible pronunciation extension.
